Are you kidding me?

I saw this cookbook recently in a store in Chapel Hill.  What are your initial thoughts when you look at the photo below?

This product obviously suggests that in order to be a man you have to be a meat-lover and you have want to eat a ginormous rare steak.  Heck, you don't even need potatoes or a side dish, if you're a man, you just want a slab of meat the size of your head.  I couldn't resist posting this picture because I found the idea of this cookbook pretty obnoxious. Maybe I'm overreacting or being a little sensitive, but we're all entitled to our own opinion. 

Not to mention, was that the most appetizing picture of a steak they could find?